MGE- Medical Golden Eagle

In a dynamic competitive market–Egypt, our team has created many Success Stories throughout our 10+ years experience.

A medical device company that we worked for earlier experienced overwhelming challenges to access niche market dominated by powerful competitors in terms of high quality products & huge investments. The competitors had utilized their resources to build up the market’s mindset resisting to consider any new player. Moreover the company’s products were highly priced & controversy to the established mindset.

We tailored the marketing & sales strategies, created powerful vision that guided to arouse the right needs & position our company’s products to meet the unmet needs. We offered complementary medical services to the market & targeted the most influencing KOLs & leading accounts, esp. the Military and Gov.

Our strategies changed the market’s mindset & gave the company unlimited market access maintaining its prices & increasing its revenue. Moreover we built for it long-lasting credible relationship with its customers. We established its brand integrity-the main factor in being number ONE company, in its field, in the 1st Centralized Medical Supplies Procurement Tender for Egypt.

Progressing to more distinguished success, our tender management provided our company the leadership, ranking in premium position, despite the challenges of the implementation.
As the tender was the 1st of kind in Egypt, there was no clear path to follow. All the participants (Buyer&Sellers) had no clue of how to proceed with the simplest tasks.
Our team collaborated with the authorities; the Military, MOH, Customs Department, Regulatory Affairs, MOF & others; and designed the tender map.

MGE tailors different solutions to meet the demands of our customers, including:
• Centralized MS Procurement Tender Management
• Distributor Channeling & Consultancy
• Marketing consultation
• Distribution/Agency Representation

TIME TO SOAR HIGH!

Company’s Keywords:

distributionagency representation, centralized procurement tender managementegypt, marketing strategy, medical device, event management, market access, distributor channeling & consultancy, sales, market research, business development, event planning, marketing consultancy